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What are you searching for?
December 3, 2015
By: KERRY PIANOFORTE
Editor, Coatings World
PPG Industries’ automotive refinish business has updated and enhanced Paint It, the Web-based application used by distributors and collision centers to identify the correct color for vehicle repair and refinish. This innovative application was successfully introduced to North America in March 2012 and is now available worldwide. Collision industry professionals using PPG, NEXA AUTOCOLOR and MAXMEYER brand products now have free access at any time to the most current automotive color information. Paint It updates include smoother functionality and a faster search feature that generates color identification results through original equipment manufacturer (OEM), usage (wheel, trim, etc.) and model-year cues. Color palettes have been expanded and can be referenced on a geographic or country-specific basis. Additionally, Paint It is tablet-friendly and can be used wherever there is an Internet connection. “When we launched Paint It, we were happy with how well it was received,” said Mary Kimbro, PPG global color director. “PPG customers immediately saw its benefits: a free Web application that makes the process of vehicle color identification easier and more streamlined. Paint It has been available to automotive industry professionals in the United States and Canada, and now our global counterparts will have access to it. It’s all part of PPG’s global commitment to our customers to boost their productivity without compromising quality.” No special software or subscription is required. Paint It displays digital images of vehicle manufacturer colors with corresponding model information enabling technicians to quickly identify specific colors. Images and data are linked for simple and easy search results. Once a color is identified, distributors, collision shop owners and paint technicians looking for a vehicle’s color information can retrieve formulas through the password-protected COLORMOBILE® computer software. Collision industry professionals around the world will now have access to PPG’s comprehensive range of color information. PPG brand customers can access Paint It through www.ppgpaintit.com; Nexa Autocolor brand customers can use www.nexaautocolorpaintit.com; and MaxMeyer brand customers should visit www.maxmeyerpaintit.com. To learn more about Paint It and other PPG color tools, call 800-647-6050 or visit www.ppgrefinish.com.
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